Today in class we learned about different elements of visual rhetoric. It was explained that visual rhetoric does 2 things. It describes in an objective view, which is basically an un-biased view of the obvious, or what everyone can clearly see, and then it explains in a subjective way. Telling the spectator things that are not known.
In classic rhetoric we use pathos, or emotion, and we use logos, or logic. We also learned that there are different "gazes." There is a familial gaze, which when we see the visual, it brings up an intimate memory, something important to us. There is the consumer gaze, a gaze that designed to make us want to buy something. There is also a national gaze, a religious gaze, a political gaze, a traveling gaze, and even a cultural gaze. Gazes are meant to make an imprint on us. To persuade us to do or think a certain way.
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